RDU Irish
Catholics vs. Cousins
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It's not just the sell out - its the average ticket price and bundled shit games plus season ticket windfall that pumps up numbers on other games. 75% capacity at $20 per ticket versus 100% at $100 per ticket is the comparison needed to bring this to scale. Good for Pete for finding a simple and directly comparable stat for the mouth breathing crowd without getting lost in the nuance.
Along the same lines- SEC is hosting three of four first round games. Selling out their stadiums at premium pricing one more time is worth over $10M just in ticket sales, not shared. True economic impact to each of those universities and communities is WAY more than that even.