I'll throw my two cents in here: I am big on traditions. Tradition is a big part of why I'm an ND fan. The last thing I want to see is Notre Dame sell its soul in an attempt to be "modern" or "trendy." If you go back through this thread, you will see me arguing against ridiculous changes to the uniform (black jerseys, all gold uniforms, pink jerseys, etc.).
Having said all of that, the helmets for the Maryland game are awesome. AWESOME. ND's golden helmets are famous. Improving them by making them more golden is not selling your soul. Either is putting one of your logos on the helmet (something that the program has done before in the past - it could be argued that it is a tribute to the program's past).
Some of these "tradition fetishists" need to take a deep breath. And the lunatics at ND Nation can play in traffic as far as I'm concerned.
As far SoH and KMoose's argument, KMoose is right that what makes ND football is what has happened on the field, but that doesn't mean that the program hasn't been innovative in other areas, and it certainly doesn't mean that any attempt to market the program undermines the program's values. I honestly don't even see the connection. Anyone who thinks ND will Return To Glory on the strength of our new helmet is an idiot. Likewise, anyone who thinks our new helmet will be detrimental to that effort.