Mailbag: Is ND really relevant? - CBSSports.com
June 8, 2012
When ND signed the NBC contract, the NBC affliates in Alabama refused to show ND football fearing a backlash from Tide fans. A small independent station carried the ND games. Their advertising slogan was, "Tune in to watch Notre Dame, The Team, Alabama fans love to hate."
June 8, 2012
From @EdwardLane2: Why is Notre Dame considered the envy of every conference despite recent on field & TV ratings mediocrity? What am I missing?
The TV ratings aren't mediocre at all. They've been down (you can point to the numbers for the game last year against Air Force), but people still tune in even when this program isn't in the Top 25. The Irish played Florida State in the Champs Sports Bowl and ratings jumped 64 percent from the previous year. You can give some of that credit to the 'Noles, but ND also deserves it too. The Irish prompted a Hawaii Bowl TV ratings record when ND played in that a few years ago toward the end of the Charlie Weis era.
The issue over whether the Fighting Irish, who have not won a national title in almost a quarter century are still relevant surely does get folks fired up. Is the on-field product diminished compared to what it once was? No doubt, but in the truest sense of the term relevant, people still really, really care about Notre Dame. Especially, the people who matter most, the power brokers of the sport, namely the conference commissioners who trip over themselves to try and woo the school. Same with the TV execs. That's what makes Notre Dame relevant. If those people didn't really care, ND wouldn't be nationally relevant. When top decision-makers change the way they do business depending on you, that speaks to relevance. This isn't just about a program putting together a couple of teams ranked in the top 15. Listen to what people in the Big 12 or ACC commissioner John Swafford have said about the Irish in the past few weeks. That's what shows you just how relevant the ND brand still is. Like it or not. Fair or unfair.
In fact, I think the like-or-not part touches on something that factors into the relevancy part with the Irish. No question, the Irish have a huge fan base, coast to coast, but the Irish also draw an overwhelming number of people who hate ND. They'll tune in religiously hoping to see the Irish get beat. That factors into TV ratings too. Fans simply don't hate other programs like that. They don't tune in hoping to see Nebraska lose. Or Virginia Tech. Or Oklahoma. At least not in the way they do for Notre Dame. And this has kind of a self-fulfilling prophecy quality to it because the more we in the media talk about it or answer questions about it or dredge up the Irish, the more irked ND haters get about the Irish.
When ND signed the NBC contract, the NBC affliates in Alabama refused to show ND football fearing a backlash from Tide fans. A small independent station carried the ND games. Their advertising slogan was, "Tune in to watch Notre Dame, The Team, Alabama fans love to hate."
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