In December 2002, Hoke was hired as the 14th head football coach at his alma mater,
Ball State University, signing a five-year contract at $125,000 per season.<sup class="reference" id="cite_ref-JG_8-0">
[9]</sup> Hoke told reporters that the moment he heard the vacancy sign was out at Ball State, he knew he wanted to be the school's next head football coach: "There is no doubt."<sup class="reference" id="cite_ref-JG_8-1">
[9]</sup> Hoke added, "It is great to return to the school that enabled me to get an education and play football. I am looking forward to representing a great university with integrity and pride."<sup class="reference" id="cite_ref-SBT_2-3">
[3]</sup> Michigan's head coach Lloyd Carr praised Hoke: "Brady has done a tremendous job at Michigan.
He is a great recruiter. One of the things I try to do is hire people that have the potential to become head coaches. He is goal-oriented and has a great motivation to be the best that he can be."<sup class="reference" id="cite_ref-SBT_2-4">
[3]</sup>
Hoke took over a Ball State football program that had not had a winning record since 1996. Hoke's teams won only 10 games in his first three seasons as head coach. Hoke began to turn this around in his fourth year as the team finished 5–7 (5–3) in 2006. In 2007, the team improved to 7–5 in the regular season, as sophomore quarterback
Nate Davis passed for 3,376 yards and 27 touchdowns.<sup class="reference" id="cite_ref-Cards_9-0">
[10]</sup> The 2007 Ball State team nearly upset the
Nebraska Cornhuskers, but a late touchdown gave Nebraska a 41–40 win.<sup class="reference" id="cite_ref-Cards_9-1">
[10]</sup> The team was invited to play in the
International Bowl in
Toronto, losing to Rutgers, 52–30.