Its true for fans as well, especially if you are a season ticket holder. UK self reported twice last year in the recruitment of Patrick Patterson. Fans were offering enticement such as we have hot KY coeds, offers to hang out at keenland, and other trivial statements that no one would take literally. UK also launched a campaign (mainly on their website and fan sites such as catspause.com) to tell the fans to stop contacting recruits. Patterson received something like 12,000 hits on myspace and facebook; comments, request from UK fans, etc. UK fan is extremely rabid when it comes to BBall. At that time of the patterson signing, there were 19,000 fans on catspause.com alone, not counting the other UK sites.
Bottom line, one day the NCAA will figure out a way to penalize a team for this, and I cheer for two high profile schools, ND and UK, and I don't wanna be the first.