I think that is what a good recruiter at ND stresses (in the academic discussion). That is, we have a great academic program AND we do everything we can to make sure you take advantage. In addition, the recruiter has to seek out the great athletes who will also listen to and hear the pitch. This is true whether the kid has 1400 SAT and 3.8 GPA or a 700 SAT and a 2.5.
I think this also helps with ND admissions. If the recruiter can quantify why a kid who ostensibly does not have the academic potential to make it, can make it nonetheless (e.g., great work ethic, held done a job in high school to help support the family, just an overall good kid), then I think admissions is more likely to let the kid in.
When I was there Lou was recruiting Tony Rice. He did not have the greatest SAT. However, Lou must have been able to quantify the fact that Rice would make the grade - they let him in. What a great ambassador Rice is today.
However, that puts an extra step in the recruiting process with which the USC's and UM's of the world to not have to contend. It makes the recruiting process more difficult for the ND coaches but also more rewarding - assuming their goals are in line with the University's (i.e., to produce the best football team but, more importanlty, to produce great contributors to society).
That is one of the many things that makes ND so special.