This guy gets paid to talk about interesting stories. Right now, what is not to love about Brian Kelly and Notre Dame. 1. A coach that is a winner 2. A coach that is media friendly, and understands that it can be used as a tool for the univeristy 3. If Kelly struggles it will be back to Notre Dame is slow, how we still talk about Knute Rockne, standards being too high etc. Don't be fooled by him pumping the breaks on the Irish, he will pile back on if the ratings need it....it is his job! Personally I think he is a very smart guy that knows, and plays his game well... it is big business either way...he needs to be polarizing when he can!