I find it funny that there are still people pushing the narrative that ND is simply buying recruits by spending more money than everyone else. It's just not true. ND is among the top 10 NIL programs in college football this year, but still a little ways from the top. There are a handful of the teams spending money at the same level they are and another handful spending as much as $8-$10 million more (according to reports).
What ND has been pretty disciplined with is their allocation of funds. They're not paying guys $4-$5 million per year to win recruiting wars or to get elite, proven guys to transfer from other big time schools. Instead of paying 1 guy $4 million per year, they're instead paying 4 guys $1 million per year and getting 4 really quality players, building positional and program depth.
That approach has allowed ND to make consistently strong recruiting offers to players throughout their recruiting class rather than paying the top 3-4 players absurb money, then struggling to make competitive offers for the class depth. Take Marcus Fakatou as an example. Oregon reportedly offered him $3 million per year × 3 years, for a total of $9 million. ND by comparison might very well lock up the trio of Abraham Sesay, Aidan O'Neil and Jackson Vaughn for $3 million or less in their first year. If that means losing out on Fakatou to Oregon or Ohio State, so be it.