When Indiana agreed to move its 2010 Big Ten Conference home game against Penn State to Landover, Md., some thought it might start a trend.
Don't look for that trend to reach Morgan Burke's office.
"I wouldn't take a Big Ten game out of Ross-Ade," the Purdue athletic director said. "I don't think, right now, where our program is I would do that."
Indiana will receive $3 million for moving its Penn State game away from Bloomington, roughly three times the revenue it generates on a typical home game in Memorial Stadium.
Burke isn't totally opposed to playing a non-conference game at a neutral site, such as Lucas Oil Stadium in Indianapolis. Burke said he's had past discussions with Cincinnati about playing in Paul Brown Stadium and Bowling Green about a game in Cleveland Browns Stadium.
But Burke said the target is to have seven home games in Ross-Ade Stadium each season.
"If there's one non-conference game that makes sense to go into a neutral site, you could do that," he said. "But is there enough of a pull for Purdue to take somebody into Lucas Oil? I don't know. It depends on the opponent."
Purdue and Notre Dame played a neutral site game at the Hoosier Dome in 1984 in Indianapolis.
"I don't see Notre Dame eager to do that with us. I don't see us eager to do that with Notre Dame because it takes a rivalry game out of your own stadium," Burke said.
Bowling Green athletic director Greg Christopher, a former associate athletic director at Purdue and a West Lafayette native, has been approached about playing neutral site games.
In fact, Christopher's first day as athletic director was when Bowling Green played Wisconsin at Cleveland Browns Stadium in 2006.
"It didn't work," he said. "We had 30,000 people in a stadium that seats 80,000.
"I have no interest in taking away a home game from our stadium, from our city, from our campus unless it's a financial home run, which has to be Michigan, Ohio State or Notre Dame."