The University of California-Berkeley and Under Armour have agreed to a 10-year deal that will begin with the 2017-18 school year.
Sources say the deal is worth almost $86 million in cash and product. It includes a $3 million signing bonus, $3.5 million in cash per year and an average annual product allowance of $4.76 million.
The new pact is worth much more than what Nike was paying the Golden Bears. In the final year of its Nike deal, Cal will receive $2 million in product and $150,000 in cash. Its cash intake will increase more than 2,000 percent in 2017-18.
Cal signed what might be the most comprehensive deal in college sports. By involving the whole campus in negotiations, athletic director Mike Williams was able to offer Under Armour assets that haven't been available in other partnerships.
This deal, for example, will include outfitting the school's 34 official club sport teams in the brand. It will also guarantee that Cal's faculty and student body get a discount on Under Armour's connected fitness bundle, UA HealthBox, and make Cal the home for Under Armour's entrepreneurial contest Future Show.
