I think Kelly might've been onto something, however his strategy wasn't the most efficient when he was HC, but rather it would be now, in today's NIL era. Kelly just straight up underestimated the power of the ND brand to draw in elite talent. But now in the NIL era, with ND boosters refusing to engage in P4P, it might be necessary to start "shopping down a different aisle" (just not to the extent that BK did). The bigtime 5stars are too easily swayed by the bigtime upfront C.R.E.A.M. they could get elsewhere. So one strategy would be targeting, offering and spending the most time/resources on 4stars, low, mid and high level, and only pursuing 5stars who actively pursue ND. The one exception would be at QB, but the strategy here would be identifying QBs whose families are so well off they're less likely to be swayed by the NIL C.R.E.A.M. schools, ala CJ Carr. This would ensure that a sufficient amount of time and resources are divided up in the most efficient way, by focusing them on obtaining recruiting classes which as a whole, can be program changing even if generally there aren't many 5 star, stand out elite recruits in it minus a 5star QB. This would mean no longer engaging in the merri-go-round of trying to land the Carnell Tate's, Richard Young's and Keon Keeley's, and focusing all their time and energy on grabbing those 4stars and a 5star QB.